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Professor & DEAN
Dr Manmohan Yadav is a Professor in Marketing Management Area. He holds a Ph.D. in International Marketing Management, M.B.A in Marketing Management, and graduation in Dairy Technology. Dr Yadav has 25 years of academic and 9 years of Industry Experience.
His research interests include Marketing; Branding; Green Consumer Behaviour, Corporate Environmental Proactivism & Natural-Resource-based View of Business; Value Chain Analysis; Community-based Enterprise Development; Sustainable Forest Management and Forest Certification.
Dr Yadav has undertaken more than two dozen research and consulting assignments for the Government, Corporate, and International Organizations (FAO, ITTO) and has conducted more than three dozen MDPs for the policy makers, corporate managers, NRM professionals, academicians and scientists.
Peer reviewed articles – 13
Conference Papers – 16
Books – 05
Monographs – 02
Teaching cases – 05