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Results declared for
PGDFM/PGDSM 2022-24 Batch

Manmohan Yadav

foto

Manmohan Yadav

Faculty area: Marketing Management

Phone:

Telephone Extension Number: 335

Email:

manmohan@iifm.ac.in

Short Bio

MANMOHAN YADAV

Professor  & DEAN

Dr Manmohan Yadav is a Professor in Marketing Management Area. He holds a Ph.D. in International Marketing Management, M.B.A in Marketing Management, and graduation in Dairy Technology. Dr Yadav has 25 years of academic and 9 years of Industry Experience.

His research interests include Marketing; Branding; Green Consumer Behaviour, Corporate Environmental Proactivism & Natural-Resource-based View of Business; Value Chain Analysis; Community-based Enterprise Development; Sustainable Forest Management and Forest Certification.

Dr Yadav has undertaken more than two dozen research and consulting assignments for the Government, Corporate, and International Organizations (FAO, ITTO) and has conducted more than three dozen MDPs for the policy makers, corporate managers, NRM professionals, academicians and scientists.

 

Publications

Peer reviewed articles – 13

Conference Papers – 16

Books – 05

Monographs – 02

Teaching cases – 05

 

Research interest Link

Google Scholar link

Research gate Link

Other Info